// 2026 Masterclasses

Learn from the Shop Floor.
Not the Boardroom.

Live masterclasses led by industry veterans. Step-by-step methods tested in real shops. Not theory — techniques you can implement Monday morning.

Featured Masterclass

NOBODY WROTE IT DOWN.

Your best machinist is 58. He runs jobs from memory. When he leaves, 30 years of tribal knowledge leaves with him.

Free Masterclass
The Problem

Most shop owners know the retirement wave is coming. But this isn't a headcount problem. It's a knowledge problem.

You can hire a new machinist. You cannot hire 25 years of knowing that the Okuma runs 3 thou heavy on the Z after it warms up. You cannot hire the quoting process that lives entirely inside one person's head.

The setup sheet says "see Dave" for the second op fixturing. Dave retired in October.

Every shop has a version of this story. Most shops have five of them. The machine doesn't forget how to cut. But the shop forgets how to run that job the way your best people figured it out over years of trial and error.

Who This Is For
  • You own or manage a machine shop and your best people are 50+
  • You've lost a senior machinist and felt the knowledge gap firsthand
  • Your setup sheets are incomplete or outdated
  • You've heard about AI but don't know how it applies to your shop floor
  • You know the retirement wave is coming and you don't have a plan

This is not a pitch deck. This is a real framework for fixing a real problem.

What You'll Learn
01

The Real Cost of "Nobody Wrote It Down"

What tribal knowledge loss actually costs your shop in dollars, time, and capability.

02

Why This Is a Data Problem

You can't transfer what you never captured. Learn what good shop floor data looks like.

03

How AI Makes Knowledge Capture Practical

AI turns decades of informal knowledge into structured data your team can access.

04

What To Do Monday Morning

Leave with one or two things you can start next week to capture tribal knowledge.

60 Minutes · Live · Free
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Upcoming Masterclass

Breaking Into Defense Work

A shop owner's roadmap. Registrations, certifications, and the real steps to landing your first contract.

The Opportunity

"We want government and defense work, but we have no idea where the front door is."

Government work can change the trajectory of a shop. Longer contracts, better margins, steady volume. But most shop owners take one look at the compliance maze and walk away before they even start.

Here's what nobody tells you: the barrier isn't as high as it looks — if you know which boxes to check first and which ones don't matter yet.

What You'll Walk Away With
  • Navigate the government contracting landscape without drowning in acronyms or bureaucracy
  • Know exactly which registrations and certifications you need first — SAM, CAGE, ITAR, CMMC — and which can wait
  • Understand how small and mid-size shops build relationships with prime contractors and Tier 1 suppliers
  • Evaluate whether defense work makes sense for your shop — and map out your first real steps if it does
"Build for America. Get paid by America."
60 Minutes · Live · Evolve+ Members
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Upcoming Masterclass

Winning Work

A machine shop's guide to sales without a sales team.

The Reality

"We're great at making parts — but nobody knows we exist."

Most shop owners got into this business because they're builders, not marketers. The work came through referrals, repeat customers, and reputation. But referrals plateau. Customers consolidate. And waiting for the phone to ring isn't a growth strategy.

The good news: you don't need a sales department. You need a process — one that turns your technical credibility into a consistent pipeline using the tools and platforms already available to you.

What You'll Walk Away With
  • Create a straightforward prospecting and quoting process you can actually maintain
  • Turn your shop's technical strengths into messaging that gives buyers confidence
  • Leverage LinkedIn and modern outreach tools to get in front of targeted accounts
  • Stop depending entirely on word-of-mouth and start controlling your pipeline
"Sell smarter — without selling your soul."
60 Minutes · Live · Evolve+ Members
Register Now